According to a recent article the mai objective for lacoste for this year is to 'rejuvinate the brand and regain new followers' and they beleive there new unconventional chic campaign will help wit this process.
The message of the Campaign - 'some modern chic but shifted'.
The new communication campaign is global and contains four visuals photographed in Paris. The campaign is set to be divided into Press, display, internet and ipad version.
Alex
No comments:
Post a Comment