Cadbury's Creme Egg Campaign

Every year Cadbusy's bring out their creme egg for Easter. This year they have launched a huge campaign based around dares in order to get the UK playing games and be mishievious. The campaign is called 'Goo Dares Wins' and encourages people to upload videos of themselves completing dares in order to win points for their chosen side (the spots or the stripes)

If Lacoste were to do a campaign around being audacious and daring they would execute it in a very different way.

Sarah