Lacoste L!VE collection.

Lacoste has recently introuced a new range inspired bu all-american sportswear, with there launch being held at the flagship storein Londons Newburgh street. Its aim to recast for the conempprary streets, targeting lacostes younger, more preppy demographic.

The brand teamed up with street art magazine 'Very nearly Almost' to create No Time Like The Present with LAcoste. IT features a print show exhibition, showcasing street srt, graffiti and illustration game together all under one roof. Lacoste and the magazine rounded up 13 respected artists to show there peices together, and guests will be greeted with this work suspended from rails attached to the ceiling, double facing and rotating in the air. There was also prizes to be won at the store such as £100 to be spent within the Lacoste L!IVE store.

Alex