One of the leading ice cream companies in America, Blizzard created a great buzz around the brand at there 25th birthday. The company had a blizzardmobile on a 25-city tour across america giving away free Blizzards at each stop, then introduced the digital outlet that they say 'connect people worldwide' - facebook. they added a tab to the fan page of the brand with different activities such as photo uploading, free blizzard sweepstakes and many more to include everyone in their birthday celebration. This resulted in the Dairy queen Blizard site visits jumped by 30% reaching 1,000,000 in one month alone. There facebook fan page also rose from 200,000 to 1.6 million in just under a year.
Alex
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