Monday, 7 March 2011
Lacoste L!VE Campaign
'Lacoste L!IVE a new collection, a new state of mine, a new way to be in tune with todays energy and vibes'.
The campaign tells the story of a group of young Parisians who love to party. The casting director of the shoot chose the young people from 'The social club' facebook fan page. There obkective being to find young people who love to go to parties and tell there story about having fun and celebrating life.
The campaign consisted of a group of people pre partying at a hotel then going on to a nightclub. The party was after was also told online through online sites and facebook with a page dedicated to the fans. The webiste was ineractive vide-based in which users can enter the party and feel like they are experiencing it, and can for example choose whether they walk, bike, get a tazi etc to the party.
Alex
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