Forever 21 - Interactive Billboard.

The AMerican communications agency 'space150' recently designed an interactive billboard in New York time square for the fashionbrand Forever 21, which has recently been brought to the UK. The digital billboard features virtual models interactive with the crowd in a number of ways:
- a polaroid is taken of the street then shown by the model to the crowd
- an individual from te crowd is picked up and turned into a frog due to a kiss from the model
- other individuals from the crowd are put under virtual hats or in shopping bags to get them off screen. 

The technology for this to happen is very advanced; the computer even has the ability to pick out people from the crowd who are standing with 'forever 21' shopping bags, which means they are more likely to get picked by the virtual model. Other deatures of this project include 'love tweets' which are on-screen feed of twitter messages from fans that include the words forever 21 and love. This will definitely create a buzz around the brand and get people talking.

Alex