Whispering Window Display..

Zavvi in piccadily ciscus has recently introduced a whispering window display that speaks to you as you walk past. Already used in singapore this latest piece of technology has become the ultimate in creative window display marketing.
An independent reseach compnay concluded that the interactive window display created 50% more engagement than those that do not interact.

Alex

Cadbury's Creme Egg Campaign

Every year Cadbusy's bring out their creme egg for Easter. This year they have launched a huge campaign based around dares in order to get the UK playing games and be mishievious. The campaign is called 'Goo Dares Wins' and encourages people to upload videos of themselves completing dares in order to win points for their chosen side (the spots or the stripes)

If Lacoste were to do a campaign around being audacious and daring they would execute it in a very different way.

Sarah

Lacoste L!VE Campaign

'Lacoste L!IVE a new collection, a new state of mine, a new way to be in tune with todays energy and vibes'.

The campaign tells the story of a group of young Parisians who love to party. The casting director of the shoot chose the young people from 'The social club' facebook fan page. There obkective being to find young people who love to go to parties and tell there story about having fun and celebrating life.

The campaign consisted of a group of people pre partying at a hotel then going on to a nightclub. The party was after was also told online through online sites and facebook with a page dedicated to the fans. The webiste was ineractive vide-based in which users can enter the party and feel like they are experiencing it, and can for example choose whether they walk, bike, get a tazi etc to the party.

Alex
 

Birmingham Store Visit

3rd March 2011

We made a trip to Birmingham to visit the store as we found out at the Nottingham store was as franchise and not actually owned by Lacoste.

During our visit we looked around the store, observed consumers and spoke to the store manage about the brand.

Ian, the store manager, classed Lacoste as "Contemporary Classic", he went on to discus the different Lacoste consumer and how their is a big difference between the UK and the European / US consumer. He said that the European / US consumer saw the brand as a high end and luxury whereas the image of the brand has been tainted in th UK due to the tracksuit culture in the north of the country.

He said that their average customer is between 20-35 and very brand conscious. When defining competitors he mentioned Ralph Lauren but said these days everyone is a competitor.

When we asked about their working ethos Ian told us that as staff they do not push for a purchase and try to create a relaxing experience for the customer.

We are also now in communication with Ian via email.

Sarah and Alex

Lacoste L!VE collection.

Lacoste has recently introuced a new range inspired bu all-american sportswear, with there launch being held at the flagship storein Londons Newburgh street. Its aim to recast for the conempprary streets, targeting lacostes younger, more preppy demographic.

The brand teamed up with street art magazine 'Very nearly Almost' to create No Time Like The Present with LAcoste. IT features a print show exhibition, showcasing street srt, graffiti and illustration game together all under one roof. Lacoste and the magazine rounded up 13 respected artists to show there peices together, and guests will be greeted with this work suspended from rails attached to the ceiling, double facing and rotating in the air. There was also prizes to be won at the store such as £100 to be spent within the Lacoste L!IVE store.

Alex

TOMS shoes - How we wear them.

Toms website features a 'How we wear them' tab in which customers can upload picture of themselves wearing the toms shoes. This is a good way to create a buzz round the brand and also can incease sales.

Alex

Unconventional Chic - Lacoste Spring Summer Ad Campaign.

According to a recent article the mai objective for lacoste for this year is to 'rejuvinate the brand and regain new followers' and they beleive there new unconventional chic campaign will help wit this process. 

The message of the Campaign - 'some modern chic but shifted'. 


The new communication campaign is global and contains four visuals photographed in Paris. The campaign is set to be divided into Press, display, internet and ipad version. 


Alex