The Lacoste store at Westfield has a QR code mechanic in their shop window. It instructs customers to 'scan the QR code with your smart phone to play the Lacoste Championship'.
The Lacoste Championship is a bat and ball arcade type game that can be integrated with Facebook and Twitterand at the end of the game players can register for a 15% Lacoste store discount and enter a Lacoste prize draw competition.
The idea was designed to compliment the Lacoste sponsorship of the ATM Tennis World Tour.
Sarah
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