Alexa Chung Signed for New Female Fragrance

The fragrance was launched globally in January 2011.


TV spot Joy Of Pink 2010 by Lacoste

TV Director: Paul Gore
TV Production Company: Polar

Agency: Grey Paris
Creative Director: Andrea Stillacci
Art Director: Mathilde Carpentier
TV producer: Agathe Michaux-Terrier
Account Team: Vanina Taddei

Model: Alexa Chung, Polly Brown, Donna McPhail

English Voiceover artist: Caroline Hebert
Title of music: Life is Now
Compositor : Brice Montessuit,, Gene Barbe
Performer: If the Kids
Publisher: Retro Mizik

Sarah