This piece of technology was developed by CBS Outdoor for use on free-standing digital LCD pods. The idea is that you do not need to go into a shop to try an outfit on. Using a combination of touch screen and augmented-reality technology the LCD pods allow you to virtually try on clothes and then you can ask your friends what they think via the web.
This is a similar concept to the virtual fitting room that we have already mentioned and therefore suggests that this is the direction that fashion brands should be moving towards as it is making the purchase decision easier for the consumer.
Sarah
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