Lacoste Red ! Campaign

Sarah

Lacoste Fall Winter 2010 2011 Full Fashion Show

Sarah

Alexa Chung Signed for New Female Fragrance

The fragrance was launched globally in January 2011.


TV spot Joy Of Pink 2010 by Lacoste

TV Director: Paul Gore
TV Production Company: Polar

Agency: Grey Paris
Creative Director: Andrea Stillacci
Art Director: Mathilde Carpentier
TV producer: Agathe Michaux-Terrier
Account Team: Vanina Taddei

Model: Alexa Chung, Polly Brown, Donna McPhail

English Voiceover artist: Caroline Hebert
Title of music: Life is Now
Compositor : Brice Montessuit,, Gene Barbe
Performer: If the Kids
Publisher: Retro Mizik

Sarah

Lacoste and Catherine Malandrino

Lacoste collaborated with Catherine Malandrino to create a romantic and youthful new women's collection for Spring 2011. The pair have even created a joint logo for the collaboration featuring two crocodiles kissing

The LACOSTE + MALANDRINO Spring 2011 Collection will be available at select LACOSTE boutiques, Catherine Malandrino boutiques and lacoste.com beginning April 2011.  The collection will be available in US only.


Sarah

A New vision for Lacoste: Felipe Oliveira Baptista

 

Felipe Oliveira Baptista is the new creative director for Lacoste. Born in Portugal in 1975, Baptista studied design and fashion design at Kingston University in London, and went on to design for Max Mara and Cerruti before founding his own label in 2003. Four months into his new gig (replacing Christophe Lemaire, who is now at the helm of Hermès), the Paris-based fashion designer sits down with Dazed Digital to talk about his visions for the famous sportswear brand...

Dazed Digital: Besides drumming up collections for your own namesake line Felipe Oliveira Baptista, you are now also heading up Lacoste. Stressed much? Tell me about your new life.
Felipe Oliveira Baptista: (Laughs). I have meetings all day, nonstop... And sometimes I have to fight with my PA’s: “Can you please do me one day without three million appointments, you know, I HAVE to design clothes” (laughs). Honestly, I’m not sleeping much. It’s pretty crazy, but it’s the beginning, so I need the time to learn.

DD: Do you feel it’s hard to switch between Lacoste and your own brand?
Felipe Oliveira Baptista: No, I’ve always been working on the side, it’s just time that is really precious. But it’s a nice exercise to go from black to white. Actually, when I was picked for Lacoste, they thought I was interesting because I have my own label and it’s something creative and different.

DD: So what are your visions for Lacoste?
Felipe Oliveira Baptista: I really want to make the brand more real and urban. Lacoste is all about color and up to now it’s almost like every season we did all the colors in the world. My idea is to create stories around color, create novelty and use color in a more subtle way to make it more realistic. That approach is quite different. I’ve also been working a lot on the evolution of fabrics, much softer, much more comfortable...

DD: Are there typical stylistic references you want to maintain or get rid of?
Felipe Oliveira Baptista: There are a lot of things I like about the brand: the sportswear, the easiness, the chicness and the relaxed [attitude]. I think, not that they were lost, but Lacoste was almost too much in a retrospective image of just tennis and 1930s. The codes of the brand are so strong. My idea is to give them maximum coherence and to work around them. I really want to give the brand a stronger reference as an everyday casual easy-wearing brand with an urban edge.

DD: Who is the typical Lacoste client you’re aiming for?
Felipe Oliveira Baptista: That’s the thing that is great about Lacoste. The polo for example, which is the number one iconic piece, you see it everywhere on everyone, from the young to the old to the rich to the poor to the stylish to the less stylish to the fashion-conscious. I think that kind of democratic dimension of the brand is very appealing. It’s not much about status or anything. It’s just a lifestyle that can appeal to a lot of people and I’m really working on that direction as well.

DD: How will your work for Lacoste compare to your own brand’s aesthetic?
Felipe Oliveira Baptista: They’re actually very different worlds. Lacoste is like a global sportswear democracy, me, my own brand, I’m a very niche product. But there are some common elements, for example I love sportswear and the idea of comfort as well, and I love to work with color and graphics... There are definitely things that I will work on in the two - even if my version of a parka for my own label is going to be totally different than for Lacoste. It’s a different language, but there are going to be some bridges.

DD: Your first show for Lacoste is scheduled for September. Is there a possibility that Lacoste will start showing in Paris too?
Felipe Oliveira Baptista: It’s something I’m really starting to speak about. But for the time being it is New York.

Alex

Lacoste Celebrate Peanuts 60th Anniversary

Last year Lacoste collaborated with Peanut to celebrate Peanuts 60th anniversary. Charlie Brown, Linus, Woodstock and Snoopy (the Peanuts cartoon) collaborated with Lacoste for a limited edition classic polo collection. 

Sarah

Lacoste QR Code

The Lacoste store at Westfield has a QR code mechanic in their shop window. It instructs customers to 'scan the QR code with your smart phone to play the Lacoste Championship'.

The Lacoste Championship is a bat and ball arcade type game that can be integrated with Facebook and Twitterand at the end of the game players can register for a 15% Lacoste store discount and enter a Lacoste prize draw competition.

The idea was designed to compliment the Lacoste sponsorship of the ATM Tennis World Tour.

Sarah

The 'Citroen Lacoste'

'Clothing company Lacoste is set to produce a mode of transport that isnt loafers'.

The car named the 'Citroen Lacoste Concept' is said to be a vision of the future in qhich cars have no doors, roofs or windscreens where the interior is inspired by retro arcade games. Thew cars windscreen can be lowered completely out of sight to 'create a more haronious waistline'.

Although this idea may be completely impractical, it does however show the fasion brand has enthusiasm, drive and creativity.

Alex 

Lacoste Global 'pop'

D4R have recently produced this deneric set of POS for Lacoste as past of their global marketing stratergy. Its a quirky way advertise the brand using simple brand cubes, iconic imagery and the lacoste logo. This display is to elp lacoste stand out in any retail environment all over the world.

Alex 

Graffiti - Artistic Dining

A new dining bar in Roppongi, Tokyo that opened at the end of 2010 offers its customers a fully interactive experience. The bar, Graffiti, has an innovative MultiTouch iBar system where patrons can use their hands to draw unique graffiti on the walls via high tech LCD screen units. These units are also installed at the bars where customers can flip through and order from a menu on the screen, there are even digital coasters that will follow your glass wherever you place it.

Sarah

Inspiration Station

CSL sofas have introduced the Inspiration Station to their Rotherham store after letting branding expert Mary Portas into their store her Channel 4 program Mary Portas Secret Shopper.

The Inspiration Station is a free service which allows customers to create a an interior design mood board using the latest ipad technology that includes colours, textures and ideas for accessories. The services aims to provide inspiration for customers and it also lets them see which colours go together and enables them to visualize the products within their own homes before they make a purchase.

Sarah 

Augmented Reality - The Virtual Changing Room

This piece of technology was developed by CBS Outdoor for use on free-standing digital LCD pods. The idea is that you do not need to go into a shop to try an outfit on. Using a combination of touch screen and augmented-reality technology the LCD pods allow you to virtually try on clothes and then you can ask your friends what they think via the web.

This is a similar concept to the virtual fitting room that we have already mentioned and therefore suggests that this is the direction that fashion brands should be moving towards as it is making the purchase decision easier for the consumer.

Sarah 

Virtual Window Shopping

This is a new piece of technology that allows consumers to browse through and even buy clothes from there favourite stores even when the store is closed. A virtual screen is displayed on the shop windows that has a touch screen effect allowing people to access it easily.

Alex

All Saints iphone, ipad App.

This is a new application of All saints that Syncs with your iphone or ipod to allow you to locate your nearest store, browse and buy from the entire range, and be kept up to date with the latest ranges and styles as they arrive in store.

Alex

'Virtual Fitting Room'

This new piece of technology allows you to form a 3D online robot of yourself to see exactly how clothes will fit our body shape when buying online. It works by entering your body mesurements, which will then translate them into a 3D model.

Alex